My Work

This is what I do.♡

PayPal: Pay In 4

Introducing prequalified spending amount to PayPal Pay in 4 customers based on their history with PayPal, payments and outstanding balance.

PayPal: Growth + Optimization

Post-launch initiatives aimed at scaling and refining the Pay Monthly acquisition experience. Leveraged KPIs and user data to run targeted experiments and design optimizations that improved engagement and conversion.

PayPal: Pay Later Hub

Introducing a new Global Pay Later Hub – a one-stop shop for everything Pay Later globally: US, Australia & Europe.

PayPal: Pay Monthly

Buy bigger, breathe easier. A loan product that provides the ease of monthly payment plans, $0 down, and no sign-up or late fees.

Spectrum: Agent OS, Self-Install

A B2B/B2C internal tool that empowers Spectrum agents to guide residential customers through the self-installation of their equipment.

Super App: Core Experiences

Led design initiatives to grow and optimize Super App’s core experiences, utilizing KPIs and data insights from Amplitude.

Spectrum: Agent OS, First Bill

A B2B/B2C internal tool that helps Spectrum agents to clearly explain first billing cycles, reducing confusion and churn.

Amazon: Fire TV

Enhanced the Fire TV interface to deliver a more intuitive and engaging user experience for content discovery.

PostUp

Designed from 0 to 1 a location-based mobile app to help freelancers find the best work-friendly cafés nearby.

House2Home

Designed from 0 to 1 an e-commerce website with AR that sells affordable decor items & accessories.