PILOT
Pay Later Pre-Qualification
Introducing prequalified spend amount to PayPal customers based on their history with PayPal, payments and outstanding balance.
UX Designer
Role
Figma, Miro
Tools
6 months
Timeline
Design Thinking
Methodology
Design Thinking
Team
PRODUCT MANAGERS
UX DESIGNERS
CONTENT DESIGNER
SOFTWARE ENGINEERS
LEGAL COMPLIANCE
RISK MANAGEMENT
CROSS-FUNCTIONAL
What’s Pre-qualified Amount?
GOAL
Business Goals
Test & collect data to see if the feature will trigger more Pay Later usage.
Create a holistic driver to checkout and merchant upstream.
Pilot to a smaller group of approved customers to gather data.
Fine-tune the experience for launch, provide competitive edge.
Understanding Customers
Constraints & Challenges
Different spending amounts. Upstream vs. application vs. other touch points.
Spending amount for Pay in 4 vs Pay LaterShort-term comprehension issues.
Pre-qual application vs pre-determined. Confusion about when to go through an application.
No engineering scope for Upstream in Pilot test. Post-pilot enhancement are expected.
RESEARCH & ANALYSIS
What We Know About Competitors
Affirm
Afterpay
Klarna
Measuring Success
Survey Responses
CEP, PPXM
Social Media
Customer Reviews.
Positive Impact FTUs
Transactions/ Account
Increase in TPV
Info Icon CTR.
Reuse
Loyalty
Customers Number Visiting Pay Later Hub.
DESIGN THINKING
Experience Tenets
Design Explorations
Team brainstorming various design directions of presenting Pre-Qualified amount in the hub.
Strategy For Launch
After discussions between Design, Engineering & Product a decision was made to launch a pilot version first, fast-followed by next the release.
Pilot
Initial pilot release will allow customers show masked pre-qual amount on a click, without any heavy-lift animations.
Next Release
Next release showcasing a more comprehensive design is intended to be a fast-follow after the first data & KPIs are gathered and analyzed.
Pilot Version
Next Release
