Product + UX Strategy Consulting
I help companies of all sizes from early-stage startups to global tech leaders shape product strategy, improve UX, and create products that truly serve people.
From Amazon & PayPal to Startups: Strategy with Intention
I bring almost a decade of experience designing products at scale, from leading initiatives at Amazon and PayPal to driving growth and product innovation at high-growth startups like Super.com and StackAdapt. My experience across global tech giants and fast-paced startups has given me firsthand insight into the challenges teams face at different stages of growth.
Through consulting, I help teams not only shape product strategy and improve design, but also bring their vision closer to the people they serve. Whether you’re an early-stage startup preparing to launch your first product or a growing company aiming to refine and expand, I provide actionable guidance rooted in clarity and empathy, helping teams move with strategy and build with intention. Together, we can build products that people trust and use.
How I Can Help
Practical, hands-on guidance tailored to your product stage and goals.
Product Strategy & Vision
Define a clear product direction that balances business goals with what people truly need.
🔍 UX Reviews & Redesign
Spot usability gaps, streamline flows, and craft experiences that feel effortless.
🚀 Early-Stage Product Foundations
Shape your MVP from day one with the right structure, strategy, and design that set you up for success.
Scaling & Growth
Support fast-growing teams with scalable design systems, smoother processes, and product strategies that unlock growth.
Impact Highlights
Leading product design that drives business growth while serving real human needs.
BUY NOW, PAY LATER
Led Pay Monthly, PayPal’s first lending product, achieving a 94.2% loan usage rate at ramp and $262M TPV in its first quarter.
Led design for Merchant Platform to align Pay Later with Fastlane Checkout, impacting $1.3T in annual TPV.
Launched Pay in 4 pre-qualification flow, enabling instant credit eligibility up to $1500, driving $101M TPV in early adoption.
Designed Pay Later Hub, driving global expansion across the US, Europe, and Australia.
APPSTORE & FIRE TV
Led the design of the Fire TV Add-Ons, increasing optional service subscriptions by 12% driving Appstore’s deeper engagement.
Redesigned Developer Console’s onboarding & verification, reducing fraudulent accounts by 19% , strengthening integrity & trust.
Introduced Retention Offers, driving a 24% lift in user retention and 17% higher subscription ROI for developers.
CORE APP EXPERIENCE
Achieved a 10.35% boost in first purchase conversion and a 38% lift in activation via targeted iOS/Android growth tests.
Led design flow optimization that increased first booking conversions by 9% and grew overall new user conversion by 44%.
Led design initiatives for the core app homepage, improving conversion & personalization.
AGENT OS
Designed the Self-Install experience, enabling customers to self-activate equipment, reducing AHT by 29% and TR by 19%.
Improved the First Bill experience, clarifying agent-customer interactions, increasing FCR by 17%, and reducing call escalations.
Led the unification of agent workflows through UX alignment across teams, driving 35% higher tool adoption.
What Leaders Say
Trusted by design and product leaders from Fortune 500s to high-growth startups.
“Kseniya is an exceptional designer with a rare blend of collaboration, creativity, and rigor. She consistently brings teams together to co-create the best possible customer experiences, proactively seeking the right inputs and perspectives along the way. Her design solutions are thoughtful, thorough, and account for real-world scenarios.”
“Kseniya played a critical role in redesigning key onboarding and verification processes for the Developer Console, which improved usability for tens of thousands of developers worldwide while strengthening platform trust and security. Her design leadership delivered measurable business impact, enhancing both customer satisfaction and fraud reduction.”
At PayPal, Kseniya played a key role in shaping the Pay Later products, one of the fastest-scaling launches in the company’s history. She combines drive with adaptability, iterates quickly, and consistently delivers excellent work. Her curiosity fuels smart design decisions, and her ability to collaborate and provide valuable insights makes her an exceptional partner on any team.”
“Kseniya is awesome — sharp, hardworking, and fun to work with. A true triple threat, she brings deep UX expertise, constant curiosity, and a collaborative spirit that elevates the whole team. She’s always learning, contributing, and delivering impact, making her a standout for a wide range of UX and design roles.”
“Kseniya is an exceptional designer who combines design intuition with a rigorous, thoughtful approach to the craft. She has a rare ability to balance aesthetic excellence with strategic product thinking. Working alongside her, I was consistently impressed by her design process from research and ideation through execution, and her ability to articulate the ‘why’ behind every decision.”
“Kseniya brings deep product design expertise paired with strategic thinking and an unwavering commitment to excellence. Her contributions across our Fintech, Look-Ahead, and Member Experience teams elevated our product offerings and set a new benchmark for design quality. She’s a critical thinker who consistently delivers exceptional work. She is an invaluable partner on complex product challenges.”
Trusted by teams at companies of all sizes
